Understanding the distinction between standard leads and pre-qualified leads can significantly impact your institution’s recruitment efficiency and conversion rates. Let’s break down the differences to help you see why pre-qualified leads can be a game-changer for your recruitment strategy.
Standard leads are general enquiries we receive from potential students interested in your courses. They typically cover basic information, including:
Educational background
Work experience
English proficiency
Other relevant questions
While these leads are valuable, they often require more effort from your sales team to identify the most promising prospects. Standard leads include all submitted enquiries, regardless of whether they meet specific eligibility criteria, meaning your team must sift through a broader pool to find suitable candidates.
Pre-qualified leads are a cut above the rest. These leads come from prospects who meet precise eligibility criteria for your courses. Think of it as a filter: only those who tick all the right boxes are considered pre-qualified. For example:
At least six years of management experience
A relevant bachelor’s degree
Strong English skills (equivalent to an IELTS score of 6.0+)
Financial means to support their studies
Pre-qualified leads are exceptionally high quality and significantly boost conversion rates. They are the cream of the crop—ready for your team to engage without hesitation.
Efficiency
With pre-qualified leads, your sales team can focus on the most promising prospects. No more sifting through a haystack of enquiries; we’ve already done the sifting for you. This efficiency translates to faster response times and better resource allocation.
Conversion Rates
Because pre-qualified leads precisely match your course eligibility criteria, they convert at a higher rate. Our existing partners have seen the impact firsthand. When we deliver a pre-qualified lead, it’s like handing you a golden ticket—a prospect who’s not only interested but also perfectly aligned with what you offer.
Understanding the difference between standard leads and pre-qualified leads is crucial for any educational institution aiming to optimise its recruitment strategy. Pre-qualified leads save time, increase efficiency, and significantly boost conversion rates, making them an invaluable asset.
If you’re interested in learning more about how pre-qualified leads can benefit your institution, contact us today. Let’s take your student recruitment to the next level.